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First, in the immediate shocked aftermath, deny you said it, or if you cannot deny you said it deny you meant it. Then, when the shock has died down a little, double down on the original sentiment. Sometimes the order is reversed: double down, then deny.

Increasingly, many firms are looking to connect to their consumer heartstrings by repositioning their brands as underdogs. Although this strategy has been employed many times, there had been no empirical research to prove the supposition that underdog narratives resonate well with customers until now. A topical study by Anat Keinan, a professor at the Harvard Business School, shows that a narrative grounded in hard luck and determination can improve a brand attractiveness across multiple sectors and a variety of geographies.Branding a company or product as an underdog is not a new idea.

Fresh seafood is generally easy to come by on the bottom of the ocean. Aquanauts regularly spear fish and eat plankton, while canned, preserved and dehydrated foods stock the shelves. Cooking underwater, although possible, is usually avoided because of the smells it gives off.

Lance O’Connor is launching production studio Minted Content supported by executive producers John McGarty and Edina Sallay, focusing on branded content, music videos, and commercials. O’Connor’s career includes co launching the agency American Rogue and co founding the production company Aero Film. Marine Corps, Adidas, PlayStation and Heineken.

Starbucks is also making a big push to convince more people to download its mobile payment app, which helps the company build customer loyalty. That’s in part because customers earn reward stars for each purchase, which can be cashed in for free drinks or food. Already, Starbucks says 15 percent of its purchases are made with mobile devices..

The most popular approach colleges are taking in prevention programming is to implement bystander intervention. A strategy favored by the White House, with research proving its effectiveness, bystander intervention teaches students to spot problematic situations and do something to interrupt it. The approach has buy in, advocates say, because it doesn’t treat women as potential victims or men as possible predators..

10. Show customers why they should keep doing business with you. Just because someone has bought from you in the past does not mean they will continue to do so in the future. During a search, a detective also told Matthew investigators had video of him with Graham from that night. The warrant states that when the detective asked Matthew about Graham, he responded, was pretty drunk that night, I don remember. Her ruling against the defense, Higgins said that not every detail in the search warrant had to be right, saying, were attempting to find Hannah Graham alive.

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